Weird stuff i wonder about

Don't know why I felt compelled to post this but the package of Toilet paper said the TP was bleached white using non-chlorine bleach. Why the hell do the powers that be feel the need to bleach TP white. Why is white the standard color for TP? Does our culture have some issue with wiping with brown, blue or red TP? I don't know why this bothers me. Sorry for wasting your time if you actually read this.